Can Hotel Loyalty Program Promos Get Any Worse?

Hilton just announced the details of their Q2 program and I think it’s the most uninspiring promotion possible. You can earn 2,000 bonus points per weekend night, and 1,000 bonus points per weeknight during the promo period from April 1 – June 30, 2013. I value Hilton points at about 0.4 cents/point (after their recent devaluation) so a weekend night equates to an extra $8. Not quite a motivator in my opinion, however it could be a nice return if you are booking a cheap $40 hotel room, so you’re essentially getting a 20% rebate. I just don’t think you’ll find very many cheap Hilton nights, especially not on Hilton.com versus using a OTA like Expedia, Travelocity, or Orbitz.

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